Everyone needs to be aware and alert

Immediate Required Action: Review your savings account interest rate and take necessary action to avoid potential deceptive, unreasonable, and obscure rules that are keeping your money from making a reasonable interest rate!

Background

When interest rates rose due to inflation, banks and credit unions quickly raised their interest rates on credit cards, mortgages and loans, but were reluctant to reward loyal customers with higher interest on their deposit balances. They simply decided to put the extra profit in their pockets or were afraid they could not afford to pay market interest on their deposits.

These deceptive and unreasonable practices are words used by the Consumer Financial Protection Bureau (CFPB) in describing one bank's practice to avoid paying market rates to many of their loyal depositors. So which tricks are being used?

Some common practices

• The mirror trick. Create a new savings account with a similar name to one that earns less than ½ of one percent of interest. But the new account gets a much higher interest rate (allegedly 14 times higher!). Then, don't be great at telling the current account holders, so they do not realize they are being grossly underpaid for their deposits. Example: Capital One (See CFPB lawsuit)

Why do this? It dramatically lowers the bank's interest expense since they do not roll the old, low interest accounts into the new, higher interest account. But they still offer a competitive savings product to attract new money.

• The CD trap. Grossly underpay those with savings deposits, especially small, local businesses. Instead, offer CDs with better interest rates. Then introduce EXTREMELY high early withdrawal penalties (compared to traditional early withdrawal penalties historically used on CDs.) Classic examples: Chase Bank and US Bank, but there are many more!

Why do this? It makes it a lot easier for the bank treasury group to forecast the bank's net interest income spread, as their deposit interest expense is more predictable.

• The trained seal mirror trick. A major national credit union took the mirror trick above, then created additional rules to ensure ONLY new money gets the better interest rate. So they only make the new, similarly named, high interest bearing account available to NEW deposits into the credit union. So, no transferring funds from another internal account to get the higher interest.

PLUS, you are required to set up automatic deposits in the account each month to obtain the best interest. To get the high rate, you need to transfer your money out of the bank, then keep it somewhere else for a time, then transfer it back. In other words, you need to be trained in the tricks to get the reasonable interest rate. Just like a seal.

Why do this? Banks don't want to pay these higher interest rates on existing deposits.

What to do now

• Understand the impact. If you aren't watchful, your savings account is earning much less than 1 percent interest when you could be earning over 4 percent in a similar account EVERY DAY.

• Fight inertia. What all these tricks have in common is the benefit of inertia. These practices are commonly used by cell phone companies. They give the best deal to the new guy while gently deceiving their long-term subscribers. When is the last time you looked? Well, look now!

• Find the right account. Often the answer is within your bank by getting into the right account. But you may find it is at another institution. Be willing to set up the right account at the right place. Current high yield savings rates with FDIC coverage range from 3.5% to 4.8%.

• Develop fluid management. With secure online transfers, it is now easier than ever to keep your money working hard for you (using high interest rates). This also includes moving excess funds in your checking account. So securely link these accounts, actively monitor them, and transfer your funds to their best use at the highest interest rate. You'll be amazed at how much interest income you can earn!